Episode summary
In this episode of Precisely Property, Richard is joined by Andrew Hoyne to explore the power of placemaking and why great places consistently outperform. Andrew shares how placemaking has evolved from a “nice to have” into a critical driver of economic, social and commercial value across the built environment.
We unpack what placemaking really means in practice, drawing on real-world case studies and examples to show how places can be designed, branded and activated to become true market makers. Andrew introduces the concept of The Place Economy, explaining how thoughtful placemaking can shape demand, influence behaviour, and create long-term value for communities, investors and cities alike.
The conversation also looks ahead to 2026, with Andrew sharing where he sees the biggest opportunities emerging across different states and sectors, and how those who understand place, purpose and experience will be best positioned to succeed in the next phase of the property cycle.
This episode is a compelling discussion on how placemaking is no longer just about buildings, but about creating destinations that drive stronger social and economic outcomes.
About our guest
Andrew Hoyne is the Principal of Hoyne, an industry-leading creative partner and global authority in placemaking, branding and property marketing. For decades, Andrew has helped shape how people think about the built environment, with a singular focus on making places extraordinary.
He is the creator of The Place Economy, a globally acclaimed three-volume book series that explores best-practice placemaking and property development from around the world. A passionate advocate for the link between great places and stronger social and economic outcomes, Andrew is a sought-after speaker at major conferences in Australia and internationally, including SXSW, TEDx, ULI USA and the International Place Branding Association.
Tune into the episode
If you’re interested in how placemaking creates value, builds markets and shapes the future of our cities, this is an episode you won’t want to miss. Tune in to hear Andrew Hoyne’s insights on designing places that truly matter.
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This podcast is for educational purposes only and should not be considered investment or financial advice. This podcast is not intended to replace or supplement professional investment, financial or legal advice. Please seek professional advice based upon your personal circumstances. The views expressed by our podcast guests may not represent those of Charter Keck Cramer. This podcast may not be copied, reproduced, republished or posted in whole or in part without the prior written consent of Charter Keck Cramer.
