Project Benchmarking Analysis

A Project Benchmarking Analysis will ensure optimal product mix and pricing strategy against the competition – delivering clear recommendations on how to maximise your development profits & minimise project risks.


A Project Benchmarking Analysis will provide you with a:

  • Optimised project strategy – ensuring your project is appropriately differentiated compared to competing local projects
  • Clear strategic recommendations – on optimal price, product mix, sizing, product and sales rates

These recommendations are based on a thorough review of the competitive market context including:

  • Supply indicators – A comprehensive competitive review of recently completed active and approved competing projects
  • Demand indicators – A thorough consideration of the various direct and indirect factors that will influence demand and ultimately project marketability.

Our analysis is based on data from our proprietary national apartment market database and national greenfield land market database that covers all metropolitan projects in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.



Discover more about how Charter’s range of services can help you to maximise project returns:



Our Research and Strategy Experts

Simon Micmacher

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An investment led, highly specialised, independent service.


Gives you the insight you need to capture growth opportunities.


Minimise your risk by understanding the true value of your property.


Facilitate the delivery of the property projects that define Australia's built environment.

Research & Strategy

Identify unique markets through analysis of data and information.